Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion

By: Guy Kawasaki

Price: $8.95

Quantity: 1 available

Book Condition: Used - Very Good



More uncommon common sense from the bestselling author of "The Art of the Start."
In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, If the two most popular words in your company are "partner" and "strategic," and "partner" has become a verb, and "strategic" is used to describe decisions and activities that don t make sense . . . it s time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, "The Art of the Start," has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
How to get a standing ovation
The art of schmoozing
How to create a community
The top ten lies of entrepreneurs
Everything you wanted to know about getting a job in Silicon Valley but didn t know who to ask
Provocative, useful, and very funny, this no bull shiitake book will show you why readers around the world love Guy Kawasaki."

Title: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion

Author Name: Guy Kawasaki

Categories: Business,

Publisher: Portfolio: October 2008

ISBN Number: 1591842239

ISBN Number 13: 9781591842231

Binding: Hardcover

Book Condition: Used - Very Good

Seller ID: 300281