
Price: $7.95
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Book Condition: Used - Like New
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Title: Positioning: The Battle for Your Mind
Categories: Sales/Marketing,
Edition: 2
Publisher: McGraw-Hill: December 2000
ISBN Number: 0071373586
ISBN Number 13: 9780071373586
Binding: Trade Paperback
Book Condition: Used - Like New
Seller ID: 320852