Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

By: Ulrich, Dave, Smallwood, Norm

Price: $6.95

Quantity: 1 available

Book Condition: Used - Good



Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand--a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees--elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique--and use your leadership brand to leave rivals far behind.

Title: Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

Author Name: Ulrich, Dave, Smallwood, Norm

Categories: Business,

Publisher: Harvard Business School Press: September 2007

ISBN Number: 1422110303

ISBN Number 13: 9781422110300

Binding: Hardcover

Book Condition: Used - Good

Seller ID: 331892