Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

By: Beckwith, Harry

Price: $7.95

Quantity: 1 available

Book Condition: Used - Very Good



A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

Title: Selling the Invisible: A Field Guide to Modern Marketing

Author Name: Beckwith, Harry

Categories: Business,

Publisher: Business Plus: March 1997

ISBN Number: 0446520942

ISBN Number 13: 9780446520942

Binding: Hardcover

Book Condition: Used - Very Good

Seller ID: 340408