Competitive Advantage: Creating and Sustaining Superior Performance

Competitive Advantage: Creating and Sustaining Superior Performance

By: Porter, Michael E.

Price: $7.95

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Book Condition: Used - Good



Competitive Advantage introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

Title: Competitive Advantage: Creating and Sustaining Superior Performance

Author Name: Porter, Michael E.

Categories: Business,

Publisher: Free Press: January 1985

ISBN Number: 0029250900

ISBN Number 13: 9780029250907

Binding: Hardcover

Book Condition: Used - Good

Seller ID: 344363