From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

By: Bethune, Gordon

Price: $6.95

Quantity: 1 available

Book Condition: Used - Very Good



The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week

From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution

From Worst to First is Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

Title: From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

Author Name: Bethune, Gordon

Categories: Business,

Publisher: Wiley: August 1999

ISBN Number: 0471356522

ISBN Number 13: 9780471356523

Binding: Trade Paperback

Book Condition: Used - Very Good

Seller ID: 344687