Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle for Your Mind, 20th Anniversary Edition

By: Ries, Al, Trout, Jack

Price: $8.95

Quantity: 1 available

Book Condition: Used - Good



"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

Title: Positioning: The Battle for Your Mind, 20th Anniversary Edition

Author Name: Ries, Al, Trout, Jack

Categories: Business,

Edition: 20

Publisher: McGraw-Hill Education: January 2001

ISBN Number: 0071359168

ISBN Number 13: 9780071359160

Binding: Hardcover

Book Condition: Used - Good

Seller ID: 345612