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Price: $9.95
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Book Condition: Used - Good
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team
Categories: Sales/Marketing,
Edition: 3
Publisher: Wiley: August 2009
ISBN Number: 0470401427
ISBN Number 13: 9780470401422
Binding: Hardcover
Book Condition: Used - Good
Seller ID: 350339