Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity: An Essential Guide for the Whole Branding Team

By: Wheeler, Alina

Price: $9.95

Quantity: 1 available

Book Condition: Used - Good



From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team

Author Name: Wheeler, Alina

Categories: Business,

Edition: 3

Publisher: Wiley: August 2009

ISBN Number: 0470401427

ISBN Number 13: 9780470401422

Binding: Hardcover

Book Condition: Used - Good

Seller ID: 350339