Be the Elephant: Build a Bigger, Better Business

Be the Elephant: Build a Bigger, Better Business

By: Steve Kaplan

Price: $7.95

Quantity: 1 available

Book Condition: Used - Good



In business, there's no standing still. The trick is to become an elephant "big" enough to make a difference, "healthy" enough to withstand financial currents, "strong" enough to influence your market and "smart "enough to avoid the pitfalls of growth.
With "Be the Elephant," bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.
Written in a friendly, no-nonsense style, "Be the Elephant "takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP unique selling proposition to avoiding the Five Killer Mistakes that can ruin a company.
And from there, how to go forth and Be the Elephant"

Title: Be the Elephant: Build a Bigger, Better Business

Author Name: Steve Kaplan

Categories: Business,

Publisher: Workman Publishing Company: February 2007

ISBN Number: 076114448X

ISBN Number 13: 9780761144489

Binding: Hardcover

Book Condition: Used - Good

Seller ID: 353672