Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish

Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish

By: Wilson, Pamela

Price: $7.95

Quantity: 1 available

Book Condition: Used - Like New



A masterclass in content marketing strategy for content creators at every stage of the journey - written by a business owner, marketing consultant, and leading authority on the subject.

Whether you're starting out or are managing a vast archive of content, this book delivers a content strategy that will maximize your results.

Thoughtful content marketing delivers - traffic, attention, and customers.

But too often, content creators just churn out piece after piece, with no thought to how everything fits together.

The result is scattered, confusing, ineffective content marketing.

It's a complete waste of time

Your content strategy can and should change depending on the stage of growth you're in.

With Master Content Strategy, Pamela Wilson delivers an approach that honors your website's lifecycle and adapts to help you grow your skills as you grow your audience.

This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation - and for bloggers, podcasters, and vloggers alike.

"In this book, Pamela Wilson gives you a guided walk-through of the nuances, complete with strategies to follow at every stage of your journey. When you're finished reading, you'll know exactly what stage you're in and exactly what to do to get to the next stage." - Jon Morrow, Smart Blogger (from the Foreword)

You're about to discover:

  • How the Lifecycle Approach to content creation will transform your content strategy and empower you to create the right content at the right time

  • Why you should aim to create Very Important Content - and the key ingredients of this kind of content marketing

  • A Crash Course for getting your content created and out into the world

  • How to map out Yearly, Quarterly, and Monthly content plans that guide your content marketing efforts

  • A robust Idea Bank for content repurposing that will expand your reach whether you're a blogger, podcaster, or vlogger

During her award-winning 30+ year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and is a keynote speaker, author, and respected online educator.

Her passion is teaching - and she has a gift for making complex topics simple and easy to understand.

Get Master Content Strategy so you can maximize your reach and boost your bottom line every time you hit publish.

Title: Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish

Author Name: Wilson, Pamela

Categories: Business,

Publisher: BIG Brand Books: October 2018

ISBN Number: 0997875429

ISBN Number 13: 9780997875423

Binding: Trade Paperback

Book Condition: Used - Like New

Seller ID: 367745