Showing 1-2 of 2
Price: $7.95
Publisher: McGraw-Hill: December 2000
Edition: 2
Seller ID: 320852
ISBN: 0071373586
Binding: Trade Paperback
Condition: Used - Like New
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Price: $8.95
Publisher: McGraw-Hill Education: January 2001
Edition: 20
Seller ID: 345612
ISBN: 0071359168
Binding: Hardcover
Condition: Used - Good
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh i...
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