Author:Al Ries, Jack Trout

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Bottom-up Marketing (Plume)

By: Al Ries, Jack Trout

Price: $5.95

Publisher: Plume: April 1990

Seller ID: 262707

ISBN: 0452264189

Binding: Trade Paperback

Condition: Used - Very Good

Positioning: The Battle for Your Mind

By: Al Ries, Jack Trout

Price: $7.95

Publisher: McGraw-Hill: December 2000

Edition: 2

Seller ID: 320852

ISBN: 0071373586

Binding: Trade Paperback

Condition: Used - Like New

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a se...
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Positioning: The Battle for Your Mind, 20th Anniversary Edition

By: Ries, Al, Trout, Jack

Price: $8.95

Publisher: McGraw-Hill Education: January 2001

Edition: 20

Seller ID: 345612

ISBN: 0071359168

Binding: Hardcover

Condition: Used - Good

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh i...
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Author:Al Ries, Jack Trout

Bottom-up Marketing (Plume)

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind, 20th Anniversary Edition