Showing 1-2 of 2
Price: $6.95
Publisher: HarperBusiness: September 2002
Seller ID: 335752
ISBN: 0060007737
Binding: Trade Paperback
Condition: Used - Good
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's ma...
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By: Ries, Laura, Ries, Laura, Ries, Al
Price: $6.95
Publisher: Harperbusiness: October 1998
Seller ID: 362411
ISBN: 0887309372
Binding: Hardcover
Condition: Used - Good
The only question is, how do you do it?
Learn the laws of branding in "the branding bible:
"The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marke...
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