By: Andrew, James P., Sirkin, Harold L., Butman, John
Harvard Business Review Press: January 2007
Seller ID: 325736
Condition: Used - Good
If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation
offers you a new way to think about and manage innovation that will dramatically improve the odds of success.
Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? ... View More...