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Publisher: Currency: February 2013
Seller ID: 371409
Binding: Trade Paperback
Condition: Used - Very Good
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-f...