Crown Business: June 2005
Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, "The One to One Future." Now, in "Return on Customer, " they have written an even more revolutionary book, redefining the very concept of what it means to be "profitable" as a business.""
Virtually every manager agrees that a company's most vital asset is its customer base - the lifetime values of all its current and future customers. Yet when companies track their financial results, th... View More...