Crown Business: March 2011
Today everyone - whether they know it or not - is in the emotional transportation
business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both.
Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful
stories - those created with a specific mission in mind - are absolutely essential in persuading others to ... View More...