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By: Paharia, Rajat
Publisher: McGraw-Hill Education: June 2013
Seller ID: 349917
Condition: Used - Good
The new secret to driving LOYALTY THAT PAYS
Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?
Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the conc...