By: Miller, Robert B., E., Stephen Heiman, Tuleja, Tad
Business Plus: April 2005
Seller ID: 319798
Binding: Trade Paperback
Condition: Used - Very Good
The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolvin... View More...