Publisher:
Workman Publishing Company: February 2007
In business, there's no standing still. The trick is to become an elephant "big" enough to make a difference, "healthy" enough to withstand financial currents, "strong" enough to influence your market and "smart "enough to avoid the pitfalls of growth.
With "Be the Elephant," bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.
Written in a friendly, no-nonsense style, "Be the Elephant "takes the mystery and the fear out of growing bigger...
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