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By: Willard, Bob
Publisher: New Society Publishers: April 2005
Seller ID: 344738
Binding: Trade Paperback
Condition: Used - Very Good
The idea of sustainability has been embraced enthusiastically by some businesses and rejected by others. The first wave of corporate converts to sustainability was perhaps driven by a public relations crisis, regulatory pressures or the founder s personal passion. The next wave, however, requires different drivers if it is to build a critical mass for corporate responsibility in the business community.
"The Next Sustainability Wave" assesses why companies have resisted sustainability strategies and focuses on two emerging drivers that promise to spur corporate commitment to sustainability...