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The Challenger Customer

By: Adamson, Brent

Price: $9.95

Publisher: Portfolio Hardcover: September 2015

Seller ID: 323295

ISBN: 1591848156

Binding: Hardcover

Condition: Used - Very Good

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn't enough. Your success or failure also depends on who you challenge.

Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that's the last person you need.

Most marketing and sales teams go after low-hanging fruit: buyers...
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The Long Tail: Why the Future of Business is Selling Less of More

By: Anderson, Chris

Price: $7.95

Publisher: Hyperion: July 2006

Seller ID: 393740

ISBN: 1401302378

Binding: Hardcover

Condition: Used - Very Good

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unl...
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E-Mail Marketing For Dummies

By: Arnold,

Price: $5.95

Publisher: For Dummies: November 2007

Seller ID: 325735

ISBN: 0470190876

Binding: Trade Paperback

Condition: Used - Very Good

E-mail seems like a terrific marketing tool -- until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer?

Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating r...
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Grapevine: The New Art of Word-of-Mouth Marketing

By: Balter, Dave,Butman, John

Price: $7.95

Publisher: Portfolio Hardcover: November 2005

Seller ID: 336118

ISBN: 1591841100

Binding: Hardcover

Condition: Used - Very Good

The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love. 30,000 first printing.
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Art of Money Getting

By: Barnum, P. T.

Price: $4.95

Publisher: Applewood Books: November 1999

Seller ID: 324971

ISBN: 1557094942

Binding: Trade Paperback

Condition: Used - Very Good

The Greatest Showman in the History of the Universe reveals his secrets for accumulating vast sums of wealth so that anyone can follow his program and become rich. After a wonderful career in which he made and lost fortunes, captivated Kings and Queens, and used his genius, wit and eloquence, P.T. Barnum wrote these golden rules for making money.
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

By: Baxter, Robbie Kellman

Price: $11.95

Publisher: McGraw-Hill Education: March 2015

Seller ID: 362689

ISBN: 0071839321

Binding: Hardcover

Condition: Used - Very Good

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--and explode their market valuation--in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:

Turn digital subscriptions into forev...
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The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

By: Bertuzzi, Trish

Price: $9.95

Publisher: Moore-Lake: January 2016

Seller ID: 319968

ISBN: 0692622039

Binding: Trade Paperback

Condition: Used - Very Good

How I Raised Myself from Failure to Success in Selling

By: Bettger, Frank

Price: $5.95

Publisher: Touchstone: May 1992

Seller ID: 310526

ISBN: 067179437X

Binding: Trade Paperback

Condition: Used - Good

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas--or anything else--this book is for you.

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

The answer is inside How I...
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Customer Mania! It's Never Too Late to Build a Customer-Focused Company

By: Blanchard

Price: $5.95

Publisher: Free Press: November 2004

Seller ID: 346944

ISBN: 0743270282

Binding: Hardcover

Condition: Used - Good

In Customer Mania , Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service--creating a people-oriented, performance-driven, customer-first organization.
Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up. With coauthors Jim Ballard and Fred Finch, Blanchard explains why the customer is the right starting place from which to build a s...
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Whale Done!: The Power of Positive Relationships

By: Blanchard, Ken

Price: $5.95

Publisher: Free Press: February 2002

Seller ID: 310770

ISBN: 074323538X

Binding: Hardcover

Condition: Used - Good

A compendium of straightforward techniques on how to accentuate the positive and redirect the negative, increasing productivity at work and at home.
What do your people at work and your spouse and kids at home have in common with a five-ton killer whale?
Probably a whole lot more than you think, according to top business consultant and mega-bestselling author Ken Blanchard and his coauthors from SeaWorld. In this moving and inspirational new book, Blanchard explains that both whales and people perform better when you accentuate the positive. He shows how using the techniques of animal ...
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Gung Ho! Turn On the People in Any Organization

By: Blanchard, Ken

Price: $5.95

Publisher: William Morrow: October 1997

Seller ID: 347497

ISBN: 068815428X

Binding: Hardcover

Condition: Used - Very Good

Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller Raving Fans, are back with Gung Ho Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay on top in today's ultra-competitive business world.
Raving Fans taught managers how to turn customers into full-fledged fans. Now, Gung Ho brings the same magic to employees. Through the inspirational story of business leaders Pegg...
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Raving Fans: A Revolutionary Approach To Customer Service

By: Blanchard, Ken, Bowles, Sheldon

Price: $6.95

Publisher: William Morrow: May 1993

Seller ID: 340410

ISBN: 0688123163

Binding: Hardcover

Condition: Used - Very Good

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."
This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.
Written in the parable style of The One Minute Manager, Raving Fans uses a bril...
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Big Bucks!

By: Blanchard, Ken, Bowles, Sheldon

Price: $6.95

Publisher: William Morrow: May 2000

Seller ID: 382023

ISBN: 0688170358

Binding: Hardcover

Condition: Used - Very Good

With Big Bucks bestselling authors Ken Blanchard and Sheldon Bowles unlock the secrets of making serious money for both you and your company. Through a series of easy-to-follow steps and powerful strategies, Blanchard and Bowles show how anyone can create lasting wealth. By focusing on concepts like commitment, intensity, purpose, and even fun, the authors have crafted a totally new--and irresistible--paradigm for unlimited success.

Written in the parable style of their previous books, Raving Fans and Gung Ho ., which were Business Week, New York Times...
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Raving Fans: A Revolutionary Approach To Customer Service

By: Blanchard, Ken, Bowles, Sheldon

Price: $5.95

Publisher: William Morrow: May 1993

Seller ID: 387887

ISBN: 0688123163

Binding: Hardcover

Condition: Used - Very Good

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."
This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.
Written in the parable style of The One Minute Manager, Raving Fans uses a bril...
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People Buy You: The Real Secret to what Matters Most in Business

By: Blount, Jeb

Price: $9.95

Publisher: Wiley: June 2010

Seller ID: 367737

ISBN: 0470599111

Binding: Hardcover

Condition: Used - Very Good

The ultimate guide to relationships, influence and persuasion in 21^st century business.
What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media ...
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Deals from Hell: M&A Lessons that Rise Above the Ashes

By: Bruner, Robert F.

Price: $6.95

Publisher: Wiley: April 2009

Seller ID: 325755

ISBN: 0470452595

Binding: Trade Paperback

Condition: Used - Very Good

A detailed look at the worst M&A deals ever and the lessons learned from them

It's common knowledge that about half of all merger and acquisition (M&A) transactions destroy value for the buyer's shareholders, and about three-quarters fall short of the expectations prevailing at the time the deal is announced. In Deals from Hell, Robert Bruner, one of the foremost thinkers and educators in this field, uncovers the real reasons for these mishaps by taking a closer look at twelve specific instances of M&A failure. Through these real-world examples, he shows readers what went wrong an...
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Go-Givers Sell More

By: Burg, Bob,Mann, John David

Price: $6.95

Publisher: Portfolio: February 2010

Seller ID: 389183

ISBN: 1591843081

Binding: Hardcover

Condition: Used - Very Good

With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business.
Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.
Most of us think of sales as convi...
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The Customer Rules: The 39 Essential Rules for Delivering Sensational Service

By: Cockerell, Lee

Price: $7.95

Publisher: Currency: January 2013

Seller ID: 298117

ISBN: 0770435602

Binding: Hardcover

Condition: Used - Very Good

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence.
Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well...
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You Can Negotiate Anything

By: Cohen, Herb

Price: $7.95

Publisher: Lyle Stuart: October 1980

Seller ID: 378717

ISBN: 0818403055

Binding: Hardcover

Condition: Used - Good

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You Can Negotiate Anything

By: Cohen, Herb

Price: $7.95

Publisher: Lyle Stuart: October 1980

Seller ID: 387033

ISBN: 0818403055

Binding: Hardcover

Condition: Used - Good

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Category: Sales/Marketing